Mashday Privacy Policy

January 19, 2019

This privacy statement explains the privacy practices of Shimmeo, the makers of MashDay, for users of the app and visitors to our website.

Shimmeo's Commitment to Privacy

Shimmeo respects your right to privacy. Your ability to make informed choices about the uses of your information is important to us. This privacy statement explains Shimmeo's policy regarding the collection, use, disclosure and protection of personal information. The terms of this privacy policy apply to information collected from you unless different terms are specified as part of a special offer or in another form or contract we provide you.

What is Personal Information?

"Personal Information" is information that can be directly associated with a specific person or entity or information that you may choose to provide to us. Personal Information does not include “aggregate” information. Aggregate Information is data we collect about a group or category of products, services or customers, from which individual customer identities have been removed. In other words, information about how you use a service may be collected and combined with information about how others use the same service, but no personal Information will be included in the resulting data. Likewise, information about the products or services you use or purchase may be collected and combined with information about the products and services used or purchased by others, but no Personal Information will be included in the resulting data. Aggregate data helps us understand trends and customer needs so that new products and services can be considered and so existing products and services can be tailored to customer desires.

Creating a MashDay Account and Profile Information

When you create a MashDay account, you must provide access credentials either in the form of an email address and password, or phone number and password, or by authentication using another service, such as Twitter or Facebook. You may optionally provide us with additional profile information, including a short bio, location, and profile picture. If you create your MashDay account by connecting through another service, we may use public information from that connected account to help complete your MashDay profile. You may update or modify your profile information and contact information at any time. Profile information is available publicly on our Services. 

Connecting to Other Services, Finding Friends and Sharing

Our Services include several features to help you find the accounts of people you already know. For example, you may upload information from your address book or connect your MashDay account to your account on another service such as Twitter or Facebook. MashDay may match the information you provide with the contact information of other MashDay users. When you connect your MashDay account to other services, you may be able to post your Content to those services as well. You may disconnect your MashDay account from your account on the other services at any time. Disconnecting your MashDay account will immediately revoke our authorization to cross-post on your behalf or otherwise access that account.


MashDay is a video sharing platform. As such, you should have no expectation of confidentiality in videos or other material. This includes not only the content that you post and data provided with such content, such as when it was posted, but also the users you follow, your comments and hashtags, the videos that you like, and other public interactions on the Services. Your public information is widely and instantly disseminated. 

Other Information We Collect

We may collect and store details of how you use our services, including how you navigat through the app, which search querries you use and so on. This information may be used to improve the relevancy of results provided by our Services. Except in limited instances to ensure quality of our Services over the Internet, such information will not be associated with your IP address.

We may collect data about how you use your device and applications in order to help our app developers improve the app. If we do combine non-personal information with personal information the combined information will be treated as personal information for as long as it remains combined.

You may also tell us your exact location if you choose to enable your mobile device to send us location information. We may use and store information about your location to provide features of our Services, such as tagging a video with a location, and to improve and customize the Services, for example, with Content that has been tagged near your location. We may keep track of how you interact with links across our Services, including our email notifications, third-party services, and client applications, by redirecting clicks or through other means. We do this to help improve our Services, for example to provide relevant advertising, and to be able to share aggregate click statistics such as how many times a particular link was clicked on.

Use of Personal Information

The Personal Information we collect is used to process your requests or transactions, to provide you high quality service, to customize your use of the Site or Services according to your preferences, and to tell you about specific goods or services we believe will be of interest to you.

Shimmeo uses your Personal Information to identify you and to improve and customize the content you see via the Service. Your Personal Information may also be aggregated and used by Company for market research, project planning, troubleshooting problems, detecting and protecting against error, fraud or other criminal activity, to enforce the Terms of Use or any applicable Rules, for other internal purposes, and as otherwise described to you at the time of collection. Company will obtain your consent for any use of your Personal Information beyond those set forth in this Privacy Policy and the original uses for which you provided your consent.

You agree that Company may use Personal Information about you to analyze Site and App usage, improve or customize Company's Service, customize the Service's content, and as otherwise set forth in this Privacy Policy. You also agree that Company may use your Personal Information to contact you. Unless you specifically opt out, you also agree that Company may use your Personal Information to contact you and deliver information to you that, in some cases, is targeted to your interests, such as targeted advertisements, administrative notices, product offerings, and communications relevant to your use of the App, Site or Service. By accepting the Terms of Use and this Privacy Policy, you expressly agree to receive this information, unless you specifically opt out in applicable circumstances.

Any Personal Information or content that you voluntarily disclose in the app may become publicly available and may be collected and used by others. Your username or your Platform username may be displayed to other Users when you upload content or send messages through the Service. Any content that you submit to the Service may be redistributed on line and on other media channels, and may be viewed by the general public. 

Sharing of Personal Information

Shimmeo does not sell, rent, share, or disclose personal information to third parties without your prior consent, except in the limited circumstances described in this statement.

In some cases, we may share some of your private information with carefully select third parties in order to provide some of our services. For example, we may share your device information with other parties in order to send you “Push” notifications, or we may store some of your information on third party servers in order to provide the best possible service. In all of these cases, the third parties are carefully screened and are bound to the same restrictions on the use of your Personal Information as described here, and may not use your Personal Information for their own purposes.

Age of Users

If you are between the age of 13 and 18 years old, you may use the Service but only under the supervision of a parent or legal guardian who agrees to be bound by these Terms. If you are a parent or legal guardian agreeing to these Terms for the benefit of a child between 13 and 18 years old, be advised that you are fully responsible for his or her use of the Service, and any and all legal liability that he or she may incur. Our Service is not directed to people under age 13. If you are under age 13 you may not, under any circumstances or for any reason, use the Service. By accessing or using the Service, you represent and warrant that you are 13 or older. 

Business Transfers

In the event that Shimmeo is involved in a bankruptcy, merger, acquisition, reorganization or sale of assets, your information may be sold or transferred as part of that transaction. The promises in this Privacy Policy will apply to your information as transferred to the new entity. 


MashDay allows individuals to view, comment and like videos from our website. Like many websites, we use "cookie" technology to collect additional website usage data and to improve our Services, but we do not require cookies for many parts of our Services such as viewing public videos. A cookie is a small data file that is transferred to your computer's hard disk. MashDay may use both session cookies and persistent cookies to better understand how you interact with our Services, to monitor aggregate usage by our users and web traffic routing on our Services, and to customize and improve our Services. Most Internet browsers automatically accept cookies. If you do not want cookies from MashDay or other websites, you can instruct your browser, by changing its settings, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. However, some Services may not function properly if you disable cookies.


Shimmeo takes a range of security measures designed to protect your personal Information and keep it confidential and free from any unauthorized alteration. However, the internet by its nature is not a secure environment and the nature of security risks is constantly evolving, as are the technical and organizational industry standards relating to management of those risks. The complete security of any personal information collected, stored or used by us cannot therefore be guaranteed. If your account with a platform is hacked, this may lead to unauthorized access to your Service account and viewing of your user content, so be careful to keep your platform account information secure. In the unlikely event that an unauthorized third party compromises company's security measures, company will not be responsible for any damages directly or indirectly caused by an unauthorized third party's ability to view, use or disseminate such information.

Log Data

Our servers automatically record information ("Log Data") created by your use of the Services. Log Data may include information such as your IP address, browser type, operating system, the referring web page, pages visited, location, your mobile carrier, device and application IDs, search terms, and cookie information. We receive Log Data when you interact with our Services, for example, when you visit our websites, sign into our Services, view videos, use our app or other services, or interact with our notifications. Shimmeo uses Log Data to provide our Services and to measure, customize, and improve them.

Other Disclosures

In addition, we may disclose Personal Information in the good faith belief that we are required to do so by law, or that doing so is reasonably necessary to comply with legal process, cooperate with any requests of law enforcement or government security agencies, respond to any claims, or to protect the rights, property, or personal safety of Shimmeo, our customers, or the public. Information about our customers, including Personal Information, may be disclosed as part of, or during negotiations of, any merger, sale of company assets or acquisition.

Aggregate Information

Shimmeo uses and discloses de-identified aggregate information for the purposes of evaluating and improving our services and tailoring our products. Shimmeo may choose at its sole discretion to transfer, sell, provide or share such information with third parties, including for to Shimmeo's business partners for commercial purposes, and by providing any information to Shimmeo you consent to such provision of de-identified aggregate information to any third party.

In addition, Shimmeo may use third parties such as Google and Amplitude to collect information anonymously about its users. These services allow us to receive reports with demographic and interest data regarding users of our mobile application and website, as well as general campaign metrics. These services may also allow us to isolate and analyze subsets of sessions and users in such reports. Such reports and analyses are provided to us without the identifying information of specific users. These identifiers are used together with third party SDKs in order that we may receive such reports. Shimmeo does not merge this data with Personal Information. There is currently no way of opting out from such collection of data. 

Updating, Reviewing or Correcting Personal Information

You may update, review or correct your profile information at any time online by accessing your profile page.

Contacting us

If you have any questions or concerns about this privacy statement contact us at

Changes to this Statement

Shimmeo reserves the right to change this privacy statement at any time, but will alert you that changes have been made by indicating at the top of the privacy statement the date it was last updated. We encourage you to review our privacy statement to make sure you understand how your information will be used.